Household water purifier has become a large demand for home appliances in building materials channels
Release time:
2020-12-23
From January to September 2020, 269000 sets of household water purification systems were sold in 125 building materials channels in 10 cities. It is a household electrical appliance with large demand in building materials channels, with retail sales of 1.438 billion yuan, up 9.2 year on year. Affected by this year's outbreak factors, the closure of offline building materials terminal stores and current restrictions, sales of household water purification systems bottomed out in the first quarter of the peak of the outbreak and rebounded after the second quarter. May was the highest in the first half of the year. Strong monthly growth.
From January to September 2020, 269000 sets of household water purification systems were sold in 125 building materials channels in 10 cities. It is a household electrical appliance with large demand in building materials channels, with retail sales of 1.438 billion yuan, up 9.2 year on year. Affected by this year's outbreak factors, the closure of offline building materials terminal stores and current restrictions, sales of household water purification systems bottomed out in the first quarter of the peak of the outbreak and rebounded after the second quarter. May was the highest in the first half of the year. Strong monthly growth.
Household water purification systems show strong purchasing power in the building materials market in first-tier cities. Among them, Beijing and Shanghai have large trading volume, and the growth performance of the two places is different. Beijing declined over the same period (related to the second wave), while Shanghai remained strong. In addition, water purification systems in Jiangsu and Zhejiang, represented by Hangzhou and Nanjing, have also maintained growth. Taking Chongqing as the benchmark, the western cities of Chengdu and Chongqing have higher growth space; the growth rate of second-tier cities such as Qingdao and Shenyang is even greater.
Building materials market household water purification system front-end equipment product types are mainly water softener, central water purifier, pre-filter. Their retail sales accounted for 38%, 19% and 9% respectively.
The proportion of pipeline ultrafiltration decreased by only 2%, and the back-end equipment was mainly kitchen reverse osmosis water purifier and kitchen microfiltration (including ultrafiltration) water purifier, accounting for 21% and 9% of retail sales, respectively. Other back-end equipment such as desktop direct drinking machines, vertical direct drinking machines, pipeline machines, etc. accounted for less than 1%. Faucet water purifiers are mainly based on e-commerce, with fewer building materials channels. Therefore, in the building materials channel, product attributes are very distinctive.
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